Maruti Suzuki has made a big achievement with its compact SUV, the Maruti Fronx. In a very short time, the Fronx has become India’s most exported SUV, crossing 1 lakh units in exports. This shows how popular the Fronx is not just in India but also in many other countries. Let’s take a closer look at this success story in simple words.
What is the Maruti Fronx?
The Maruti Fronx is a small SUV (Sports Utility Vehicle) launched by Maruti Suzuki in April 2023. It is based on the Baleno hatchback, but with a more SUV-like design. It comes with smart looks, modern features, and fuel-efficient engines, which make it a great choice for young car buyers.
Export Milestone: Over 1 Lakh Units
Maruti Suzuki announced that they have exported more than 1 lakh units of the Fronx from India to over 100 countries. This happened in just 15 months since the SUV was launched. This is a major record because no other SUV in India has reached this export number so fast.
Maruti Suzuki ships these cars to countries in Africa, Latin America, the Middle East, and Asia. Some of the main export markets include Chile, South Africa, the Philippines, and Indonesia.
Why is Fronx so Popular?
There are many reasons why the Fronx is getting so much love from buyers in India and other countries:
- Stylish Design:
The Fronx looks bold and modern. It has a raised stance, LED headlamps, and a sporty front grille. Its design is loved by young drivers who want something that looks cool. - Good Engine Options:
The car comes with two petrol engine choices – a 1.2-litre DualJet and a 1.0-litre BoosterJet turbo engine. Both give good mileage and performance. Automatic and manual gearboxes are available. - High Fuel Efficiency:
The Fronx offers mileage of up to 22.89 km/l, which is great for daily use and long drives. - Latest Features:
It has a 9-inch touchscreen infotainment system, wireless Android Auto and Apple CarPlay, cruise control, 6 airbags (in higher variants), and a 360-degree camera. - Maruti’s Service Network:
Maruti Suzuki has a strong global presence and service network, which helps customers feel confident about after-sales service even in foreign countries.
How Maruti Builds Cars for Export
Maruti Suzuki has a big car factory in Gujarat. This plant is used to make most of the cars that are exported to other countries. The Fronx is also built there. The company ensures that every exported car meets the rules and needs of each country it is sent to. This includes changes in safety features, steering positions, and emissions.
Maruti Suzuki’s Export Plan
Maruti is not new to exports. It has been shipping cars to foreign markets for many years. In fact, in 2023-24, the company exported 283,067 units, which was their highest ever in a financial year. Now, the Fronx is playing a big role in these export numbers.
The company plans to expand its exports even more in the coming years. It is working to enter new countries and grow its brand name across the world.
Competition in India and Abroad
In India, the Fronx competes with cars like the Hyundai Exter, Tata Punch, Renault Kiger, and Nissan Magnite. But its strong brand value, good mileage, and features have made it a top choice among small SUVs. Internationally, the Fronx competes with many small SUVs from Kia, Hyundai, and Toyota, but it still manages to stand out due to its value-for-money appeal and solid performance.
What This Means for India
The success of the Maruti Fronx shows that India can build world-class cars. Exporting 1 lakh SUVs in just over a year is a proud moment. It helps in increasing India’s name in the global auto industry and brings in foreign money. This also gives more jobs in the manufacturing sector.
Conclusion
The Maruti Fronx becoming India’s top exported SUV with over 1 lakh units shipped is a big milestone. It reflects the quality, trust, and performance that Maruti Suzuki delivers. With growing popularity at home and abroad, the Fronx is expected to continue its success journey in the future.
